Hopefulinc

Two-minute Read: How to resonate with your donors on social media

Image credit: Robin Worrall for Unsplash It’s simple to post content that keeps your followers informed and entertained on social channels, but what about meeting your fundraising goals? How would you tailor your organization’s social pages to make your big ask, especially as you wrap up year-end donations? Resonating with your donors is a crucial …

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5 Quick Cues for an Awesome Instagram Nonprofit Page

Image credit: Alexander Shatov for Unsplash Instagram is growing exponentially, and we would like to emphasize its importance, especially considering the recent 2021 stats. For instance, the IG app has a billion active users per month and 500 million active users every day. Most people spend more time on Instagram than with their colleagues on …

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Engage and Retain Volunteers on Social Media

Seventy-seven percent of nonprofits believe that skilled volunteers could significantly improve their organization’s business practices. Yet, only a small percentage of them leverage social media to engage and retain them. While social platforms have turned into a new word of mouth for NPOs to expand their reach and raise funds, it can also be a …

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Boost Engagement – Facebook Status Update Ideas that Work

Most nonprofit organizations share an average of 1.2 Facebook updates every day. Interestingly, 84% of Facebook users share to show their support for a cause and highlight important issues. You can give your followers a solid reason to support your cause and elicit a desire to reshare it for virality by posting engaging and valuable …

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Unravelling the Basics of Visual Storytelling

Once upon a time.  A party and nightclub promoter in New York quit his job to volunteer as a photojournalist.  He worked with a fleet of hospital ships, offering healthcare in underdeveloped nations. The man captured moving, poignant images of extreme poverty and suffering. Most people struggled and faced life-threatening ailments due to the inaccessibility …

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5 Impactful Words for Your Fundraising Appeals (with Examples)

Nonprofit fundraising statistics across all categories reflect that most nonprofits routinely leave much potential revenue on the table. Data from the updated marketing stats for 2021 reveal that nonprofits send an average of two print newsletters and three print donation appeals per year. And organizations dissatisfied with their marketing results typically produce fewer pieces of …

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Write, Repurpose, Repeat for a Smarter Content Distribution Strategy

High-quality content is exceptionally crucial to driving engagement on social media. But consistently churning out content can be exhausting – no matter how creative you are. Smart charity marketers focus on republishing content in different ways to gain multiple benefits in one go. 1. Your marketing team can save on time and focus on high-priority …

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Finding the Balance: Quality vs Quantity for Social Media Posts

Content is fire; social media is gasoline. – Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert.  The above quote reflects on the fact how content is the lifeblood of social media. And content becomes trivial (no matter how good it is) if you do not distribute it effectively and if the …

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Beat the Challenge of Winning Your LinkedIn Marketing Game (Part 2)

Before we dive deeper into how LinkedIn can help broadcast your cause, here are a few nonprofits that are leveraging the platform to achieve their growth objectives. To build more context, check out part 1 of this blog series. 1. The Jackson Laboratory promotes events and celebrates big moments by hosting regular sessions through Live …

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Beat the Challenge of Winning Your LinkedIn Marketing Game (Part 1)

LinkedIn has added new job titles, including “stay-at-home mom” or “stay-at-home dad.” How cool is that?! However, this platform is all about making professional connections and building solid and purposeful communications. That is why nonprofits grow on LinkedIn and scale with speed in terms of building meaningful relationships with donors. LinkedIn members leverage this platform …

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