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Social media is a powerful tool for nonprofits to engage with supporters and create online communities, but it can be challenging to turn that engagement into fundraising results!
When you’re managing organic reach, understanding the changing algorithms, and deciding on social media strategy with multiple stakeholders, it can be difficult to maintain a sustainable social media fundraising strategy.
We have picked out 4 social media fundraising strategies that are a great place to start with to answer the question, “How to fundraise on social media?” These tried and tested methods are lessons from successful nonprofits that you can integrate into your social media strategy right away to increase fundraising.
One: Build A Community
One of the best tactics to grow fundraising from social media is to create a community that people want to be a part of and keeps them coming back for more! Not only does creating a community keep your audience engaged, it helps with social media fundraising by motivating them to donate as a way to participate more actively in the community.
How to create community on social media:
- Unite supporters in a common goal
- Spark conversation with engaging posts
- Use tools like Hopeful to find out what messages are resonating most so you can post the most engaging content for your audience
The Facebook post below from water.org is a great example of bringing together a community that is united for a common goal, this fundraising post encourages supporters to be a part of something together by donating.
Two: Show Impact
When you aren’t promoting fundraisers directly in your social media posts, you should be demonstrating the impact that your organization and your donors have made. Knowing that their donation will have an impact is one of the top reasons that people make a gift, and it’s one of the important factors that keeps them motivated to give consistently. Additionally, tools like Wisely can help with donor prospecting with their AI-powered fundraising software, they bring relevant data about potential donors right to your fingertips, which you can use for donor outreach on social media.
Integrate the impact into your social media fundraising strategy:
- Schedule regular updates so the impact of a campaign is consistently presented as an addition to donation asks.
- Pull out key milestones achieved from annual reports and other outcome reports to give quick impact updates on social media – this is a great way to source some quick content
Three: Go Live to Create a VIP Experience
Livestreaming content is a great way to engage your audience far and wide in your mission and create a special experience for your social media audience. You can go live on multiple social media platforms including Facebook, Instagram, and TikTok just to name a few.
Your organization can go live on social media to share:
- Behind the scenes look at your programs, offices or events
- Info sessions related to your mission, for example a health charity could share exercises or other mission related content
- Chat with experts and encourage your audience to engage and ask questions in the live chat
Don’t forget your call to action (CTA)! Going live is a great way to re-engage past donors and bring in new supporters as well. Integrate fundraising ask into social media live streams to remind your audience about it and give them an actionable step to take.
Four: Integrate Organic and Paid Tactics
Organic reach is good for nonprofits who are either new to social media or those who are looking for a long-term return. While there are many ways to optimize your content for better reach, (like using Hopeful for your social media strategy and campaigns and Wisely for donor management), when it comes to maximizing social media fundraising you can look to integrate paid promotion in addition to organic campaigns.
Paid digital advertising involves spending money on social media ads which helps you put your nonprofit’s message in front of a wider audience, to create a bigger impact.
Paid social media fundraising strategy:
- Present a consistent message across paid and organic social media fundraising content
- Determine your budget ahead of time and set key performance indicators that you want to optimize
- Pay attention to what organic social media posts are resonating best with your audience and put your ad budget behind similar content for social media fundraising
At Wisely and Hopeful Inc. we’re passionate about helping nonprofits improve their social media fundraising. That’s why our AI driven tool helps nonprofits tell compelling stories to the right people at the right time. We’d love to get to know you and how we can support your social media fundraising.
Written by Cassandra Steele for Wisely and Hopeful Inc.