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Think nonprofit social media marketing and nonprofit digital marketing mean the same thing? Well, social media is one bit of your entire nonprofit digital marketing game plan, starting from the most crucial asset – your nonprofit website. But even though it may seem like one piece of the puzzle, it is necessary to spend time on it since it can make or break your overall strategy on the web platforms. As the world is shifting (more so because of the pandemic) towards all things digital, it is now more than necessary for nonprofits to adapt to it. How? We’ve spilled the beans below.
1. Check out free training resources
Whether you are new to the digital world or have been putting out content for a while, it is essential to learn and unlearn constantly. Trends for nonprofit social media marketing change often enough; new features get added on channels all the time, and old ones are updated or discarded. For you to fully leverage the benefits of marketing, start schooling on the basics and progress towards learning all the digital platforms your nonprofit depends on.
Luckily, you can get your hands full with just your computer. There are tons of free resources on how to use and access each digital platform. For instance, there’s LinkedIn’s Get Started with LinkedIn course, Twitter’s Flight School, Facebook’s Nonprofits on Facebook, Charitable Giving Tools, and much more. You can also join other online groups that can help you grow as you sink in all the new information while trying to adapt to the digital pathway. Fundraising Chat, Remote Nonprofits, and Nonprofit Happy Hour are some cool Facebook groups that can give you a head start.
2. Follow a calendar
Posting randomly on digital platforms hardly produces desired results. Regularly posting quality content is the key to up your nonprofit digital marketing plan.
It’s crucial to keep track of things, like what kind of content works for your causes, which platform gives you maximum ROI, what hashtags perform the best and what time your donors are most active. You can easily track these little details by maintaining a social media calendar. A social media calendar (often referred to as a content calendar) also helps you observe how your content has performed over time and keeps you organized and ahead of your digital goals.
Start with a basic format that works for your team and make it more detailed as your needs grow. For example, you can assign specific colours to various types of content formats, channels and tasks in an excel file, break down tasks for team members and assign them, keep internal review dates and so on to make your calendar more productive and trackable.
3. Run campaigns vs solo posts
Content presented graphically, with the best photos or statements and reiterated in different ways, sticks in our minds for a longer time. Take, for example, the Earth Hour campaign by World Wide Fund for Nature or the September Campaign by Charity Water. These are not just a bunch of posts but carefully curated concepts for a successful digital strategy.
Instead of coming up with random or solo posts, try to promote campaigns based on a singular concept. You can create multiple posts, stories, or videos around the same theme and post them across various digital platforms. Here are some more campaign-related ideas to draw inspiration from:
- Create a campaign for a specific month, a particular theme, or even an upcoming event
- Connect with a micro-influencer to power your project and reach more potential donors
- Keep your campaign name short and easy to remember
- Consider trying digital ads for crucial campaigns or to promote high-priority fundraisers
Here are 8 top nonprofit digital campaigns that went viral on social media.
4. Connect with a nonprofit digital marketing agency
Digital marketing agencies know the finer nuances of digital trends bend and how one should leverage them as per the changing marketing scenario. As more and more charities are adopting nonprofit Italy digital marketing strategies to get their word out, it’s getting difficult to break through the clutter. This is not only because of the quality of the content, but also due to the lack of expertise and experience in the digital space.
Hopeful Inc. helps mid to small organizations revamp (or build from scratch) their digital marketing strategies so they can see scale from likes and shares to actual donations. Connect with us today to learn how we can help your organization craft a result-oriented digital strategy.
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Written by – Tasneem Jariwala for Hopeful Inc.