Image credit: Alexander Shatov for Unsplash
Instagram is growing exponentially, and we would like to emphasize its importance, especially considering the recent 2021 stats. For instance, the IG app has a billion active users per month and 500 million active users every day. Most people spend more time on Instagram than with their colleagues on a regular workday. Reports say folks spend an average of 29 minutes a day on Instagram–users under the age of 25 spend 32 minutes and 24 minutes for those over 25. (Source: Backlinko). Despite all this, it seems people, businesses, brands, and even nonprofits can’t have enough of it. That’s why we thought it would be good to revisit some Instagram to-dos that would lead to success – in this case, whatever success means for your organization – more followers, more hearts, or more goodness (read donations).
1) Let’s start with the basic drill
Small to medium-sized nonprofits mostly run on a small team. Since you are constantly juggling various tasks, maintaining your organization’s IG page does not seem possible as you first intended to be. But fortunately, Instagram does not demand much. Start with this checklist, and you should be good to go.
a. Keep your profile up-to-date. Make sure you have a nice profile picture (your organization’s logo in most cases), a worthy description of what your NPO stands for and a link in the bio. Change the link often enough depending on the project you intend to promote.
b. Keep your feed lively by posting pictures, pictures and more pictures. And don’t forget the videos, too.
c. Schedule posts ahead of time. Avoid the last-minute posting stress with the Hopeful dashboard.
d. Dedicate someone from your team to run the page. You can shuffle this responsibility time and again to keep the page forever fresh.
e. Always be prompt with your responses to your followers. Check your updates from a desktop and mobile version to take the necessary actions.
2) Reel in your followers
Instagram offers a special content format called Insta reels that lets you create and share short, engaging videos. So how are they any different? Well, unlike IG stories, reels don’t disappear after 24 hours.
It is a great tool for creating fun and viral moments and uniquely capturing your audience’s attention. And in case you are wondering what you should include in the reels, here are some ideas to consider.
b. Celebrations of your major milestones
c. Your culture and team
d. Promoting a contest or challenge
e. Answering your audience’s most common questions
Pro-tip: IG reels give you the desired results when your content resonates with your donors. Be sure to spend time and understand who your audience is and what kind of content they prefer. This insight will help you tailor your content based on their preference.
Need more Instagram-related inspiration? Check out our previous blogs for some extra tips.
3) The Donate button is your superpower
Your goal for creating an IG account is (obviously) to drive donations and inspire your followers to give. Else, why do all the hustle? Make sure you have the donation sticker active for your Instagram business account so that you can raise funds for your causes directly on the platform. Follow these simple steps to get started.
How to add donation sticker to your Instagram business account
4) Turn on special notifications
You might be working cross-functionally with other organizations or teams. In this case, it is common to tag other accounts and often get tagged by someone you work with. More so, it is important to constantly remain on top of the mind of your followers by getting this special attention. Ideally, when another account tags your handle on their photo, you will get a notification and it’s not uncommon to miss an important notice like this among other notifications for comments and likes.
To tackle this, you can turn your setting for “manual” approval to approve pictures your NPO is tagged in. Doing so will give you a special notification for approval when an account tags you in a photo, and you can leverage it for the popularity your nonprofit deserves.
Cool nonprofit IG profiles to grab some inspiration
5) Thanks to CTAs – ask and you shall receive
Instagram is a picture-heavy platform to inspire your audience, we agree. But who’s stopping you from creating awesome call-to-actions? You need to tell your donors what exactly you expect from them, just like a brand would do. Do not hesitate to put your call-to-actions loud and bold. Tell the audience if you want them to call you, text you or scan a code. Remember the thumb rule: You only get what you ask for.
We know it’s easier said than done. Though it seems that creating and maintaining an IG account is easy, it is still tricky to scale it and take it to a level where your followers will take the desired action. Either you learn the tricks of this trade or leave it on experts who can do it for you. Reach out to us, and we can tell you how you can up your IG game to boost more donations. No kidding, we have done it for several of our partners, and we can do it for you too.
Written by – Tasneem Jariwala for Hopeful Inc.