Most nonprofit organizations share an average of 1.2 Facebook updates every day. Interestingly, 84% of Facebook users share to show their support for a cause and highlight important issues. You can give your followers a solid reason to support your cause and elicit a desire to reshare it for virality by posting engaging and valuable content.
Since this is easier said than done, your nonprofit needs a Facebook marketing strategy in place. Besides, it would help if you had tons of intriguing Facebook status update content ideas under your sleeve. In today’s post, we will walk you through a few ways to make your followers’ feeds fun and interactive!
1. Share your Success
You must have often heard this quote, ‘Don’t tell them, Show them.’ This also holds when you want to broadcast how much work your organization is pushing out. The best way to tell your supporters that your nonprofit is making a difference is by showing them. Success stories boost audience engagement and tell them about the progress your organization has made. Besides, digital platforms are filled with news which also includes sad and disturbing information at times. A nicely crafted success story will spark joy in your readers and help change the vibe.
Kiva envisions expanding financial access for underserved communities. It leverages the internet to create micro-finance opportunities around the world. (Look at the picture below).
2. Feed Important News
Social media is driven by breaking news. People often scroll through news feeds to learn about ongoing news and updates about topics that matter to them. You can grab this opportunity to share relevant news bytes through your blogs and news section.
Blogging isn’t just great for SEO and content recycling purposes alone. If your organization focuses on relief activities during emergencies, you can put your blogs to more efficient use. If there is a cause closely related to your NPO’s mission, you can share it on your blog section and update the status on Facebook. You may either share a link to the breaking news story directly or, even better – write a few paragraphs about it in a blog piece and share the blog link instead to drive organic traffic to your website!
Direct Relief works to improve the health and lives of victims affected by poverty or emergencies. The NPO provides essential medical resources needed for their care.
3. Engage through Visuals
Storytelling through visuals (especially videos) will never go out of style for digital platforms like Facebook. People love them and remember them more than written content.
During Facebook’s Q4 2016 earnings call, Zuckerberg stated that videos would be a megatrend on the same order as mobile. And it is only so valid still in 2021!
Whether you use Facebook to create fundraising campaigns or just awareness, you can amplify your message through videos or (live videos). Create compelling videos (as mentioned below) to encourage followers to share them in their newsfeeds.
a. A new campaign you are launching or a milestone you are celebrating
b. Highlighting volunteer work or behind-the-scenes from an ongoing project
c. Relevant bites from the media. E.g., if your nonprofit has lately been in the news
ShelterBox USA drove $3200 in donations with just a $100 Facebook video ad spent.
4. Give a way forward
Whether you want to increase traffic, conversions, leads, or donations, it is crucial to tell your supporters what action they need to take.
Here are some stats to consider.
More than 90% of visitors who read your headline also read your CTA copy. (Unbounce)
Adding CTAs to your Facebook page can increase the click-through rate by 285%. (AdRoll)
Remember, your supporters care about the causes your nonprofit is engaged in, or they wouldn’t be following you on social media in the first place. Sometimes all they need is for you to ask to become mobilized and inspired to take action.
Before you go…
In Jonah Berger’s words, “Compelling content hinges on one key detail: its shareability.” For your content to be viral, it needs to be shareable.
Stick to these five components to make your content shareable.
– Simple: Post something easy to understand at first glance.
– Unexpected: Share something unique that your audience hasn’t read or heard before.
– Concrete: Discard very broad or theoretical topics. Create content that sounds realistic.
– Credible: Make your claims based on research and reliable information.
– Emotional: Let your content elicit an emotional response from an audience.
Need more inspiration? Check out these nonprofit post examples that have gone viral on Facebook!